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WHAT DOES ACXIOM DATA GURU DO?
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Global Acxiom audience recommendations, feasibility, and scale across Acxiom’s extensive network of programmatic and social platforms and publishers
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Deep dives into data sourcing and use of Acxiom tools
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Best-in-class data handling and privacy protections
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Deep industry-specific knowledge
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Extend first-party audiences for reach and scale with Acxiom’s automated process
Get in Touch with Data Guru
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Acxiom Data Offerings
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Data Packages
Find high value audiences through packaged data aligned to seasons, brand affinities, lifestyle preferences and more.
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InfoBase
Discover Axciom’s data-driven marketing solution, InfoBase, with access to over 400 anoymised customer insights based on a rich, unique combination of public and historic data.
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Personicx
Simplifies audience creation by clustering UK households based on consumer behaviours and demographics.
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Digital and offline engagement for acquisition
Leverage Acxiom Audiences – the premier source for digital and offline engagement for acquisition, cross sell and retention.