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Strategy Consulting

Business strategy services for today’s data-driven marketer

Partner with industry leading data strategists with decades of experience in helping brands optimise their use of data and technology to compete better and deliver exceptional customer experiences. Acxiom’s strategy consultants assess your desired business outcome and develop the right plan to help you achieve your business goals.

Strategy Consulting Strategy Consulting

Suite of Strategy Consulting Services

Our industry leading data strategists support brands with a broad suite of data strategy offerings across all aspects of data, including collection, storage, assembly, integration, analysis, governance and sharing. We provide campaign strategy and insights and analytic services that can be done independently or paired with our platform solutions to help you gain maximum value from your marketing assets.

  • Data Strategy

    Gain the most business value from your data

    Maximise the value of all of your data assets across the enterprise to drive business results and help you better connect with your customers.

  • Marketing Database Strategy

    Maximise the value of your marketing database

    Optimise your marketing database with an omnichannel data mart design, assess data enablement readiness, ongoing measurement, campaign planning and training.

  • Campaign Strategy

    Develop and deliver campaigns that drive business outcomes

    Use customer data to build optimised campaigns that include audience portraits, engagement planning and test and learn services.

To engage a strategist to support your data-driven marketing, contact us.

By delivering experiences that matter, you can help the digital disruption work in your favour, getting closer to your customers and prospects, ahead of regulations and ahead of your competition.

Data Strategy Resources from Acxiom