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Summer Holidays

As consumer priorities continue to evolve, the landscape of travel and the UK holiday market has undergone significant changes. When devising your holiday marketing strategy, it’s crucial to consider your target audience and the shifts in their vacation preferences. We are here to assist in making the upcoming year smoother, more fruitful, and more effective than the last. Considering factors such as constrained budgets and the increasing appeal of domestic travel, we have identified several groups for you to consider.

In the year 2023, over 50% of British individuals selected Europe as their primary vacation spot, drawn by its alignment with the quality and value criteria they prioritize for their annual getaways. Our mission is to assist you in pinpointing those travelers with distinct holiday destinations and preferences.
The ongoing trend among UK adults is opting for staycations within the UK. For the second consecutive year, it has secured a position in the Top 5 choices for family and friends’ holidays. Those seeking family or group-oriented activities will find a diverse range of options, ensuring satisfaction for holiday bookers.
Even though there has been a decline in numbers, long-distance travelers continue to explore new and trendy destinations. Recent research indicates that we can anticipate a change in this trend soon, as travelers become more comfortable with exploration and travel companies actively promote exotic holidays.

Summer Holiday Campaign Audiences

Our assistance is available to you to help you identify the appropriate audience for your campaign, facilitating continued growth and the cultivation of a positive brand perception.

Summer Holiday Data Package

Understand and Engage audiences with comprehensive global data and insights