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Summer Holidays
As consumer priorities shift, the UK holiday market continues to evolve. With tighter budgets and a growing interest in domestic travel, understanding your audience is more important than ever. We’re here to help you identify key target groups and craft smarter, more effective holiday marketing strategies for the year ahead.
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In the year 2023, over 50% of British individuals selected Europe as their primary vacation spot, drawn by its alignment with the quality and value criteria they prioritize for their annual getaways. Our mission is to assist you in pinpointing those travelers with distinct holiday destinations and preferences.
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The ongoing trend among UK adults is opting for staycations within the UK. For the second consecutive year, it has secured a position in the Top 5 choices for family and friends’ holidays. Those seeking family or group-oriented activities will find a diverse range of options, ensuring satisfaction for holiday bookers.
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Even though there has been a decline in numbers, long-distance travelers continue to explore new and trendy destinations. Recent research indicates that we can anticipate a change in this trend soon, as travelers become more comfortable with exploration and travel companies actively promote exotic holidays.
Summer Holiday campaign audiences
Our assistance is available to you to help you identify the appropriate audience for your campaign, facilitating continued growth and the cultivation of a positive brand perception.
Summer Holiday data package
Understand and engage audiences with comprehensive global data and insights
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