Summer Fashion data audiences

Trend-savvy individuals are enthusiastically delving into the latest summer collections and emerging fashion trends. This is particularly true for Gen Z fashion enthusiasts who actively engage with fast-fashion trends and brands. If you’re targeting early adopters and consumers with a keen interest in the newest summer fashion items hitting the shelves, this group could be a prime focus for your brand or campaign.

Individuals with a pronounced eco-conscious mindset are reassessing their current wardrobes, actively searching for sustainable additions to enhance their new season collections. The focus on sustainability has become a prevalent and enduring trend as consumers educate themselves on the matter, integrating it as a crucial aspect of their lifestyle. A notable 52% of consumers now make decisions with heightened consciousness, a response to ongoing discussions about sustainability and the prevailing cost-of-living crisis.

Summer, with its sunshine and warmth, is just around the corner. Numerous individuals eagerly anticipate preparing for swimming and enjoying their gardens during this season. Interested in identifying fashion and clothing enthusiasts? We provide the means to reach individuals with varying spending preferences on fashion and lifestyle products, catering to both luxury shoppers and those who prioritize practicality.