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Mother’s Day data audience

Traditional campaigns cast a wide net—moms, grandmas, sisters, and more. But today’s consumer behaviors call for a smarter approach. Acxiom helps you identify and reach both broad and niche gift-buying audiences with precision.

Mother’s Day data audience
  • 57% of consumers are actively seeking good deals and promotions for their intended Mother’s Day gifts, whether it’s an item for the coveted kitchen, a tech gadget, a book, or a travel or experiential gift. These shoppers place value on gift baskets and sets, making them a thoughtful and appreciated choice in their preferences.
  • While it may now be viewed as a more specialized and lavish option, a third of consumers still express interest in purchasing a personalized gift for Mother’s Day. Additionally, we must not overlook the dedicated brand enthusiasts who would value a personalized and cherished product or service on this special occasion.
  • Continuing with this trend, it is important to highlight the DIY gift-givers or those who are enthusiastic about planning a home-cooked experience for the significant “mother figures” in their lives.

Mother’s Day campaign audiences

Our assistance is available to you to help you identify the appropriate audience for your campaign, facilitating continued growth and the cultivation of a positive brand perception.

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