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Mother’s Day Data Audience

In the traditional approach to planning Mother’s Day campaigns and marketing strategies, the primary target groups were broad. Flower and card buyers typically considered purchases for their mothers, grandmothers, sisters, girlfriends, and any special “mother figures” in their lives. However, with the impact on consumer behaviors, we recognize the importance of acknowledging those additional gift buyer groups. Our goal is to help you identify audiences ranging from broad to niche for your marketing campaigns.

57% of consumers are actively seeking good deals and promotions for their intended Mother’s Day gifts, whether it’s an item for the coveted kitchen, a tech gadget, a book, or a travel or experiential gift. These shoppers place value on gift baskets and sets, making them a thoughtful and appreciated choice in their preferences.
While it may now be viewed as a more specialized and lavish option, a third of consumers still express interest in purchasing a personalized gift for Mother’s Day. Additionally, we must not overlook the dedicated brand enthusiasts who would value a personalized and cherished product or service on this special occasion.
Continuing with this trend, it is important to highlight the DIY gift-givers or those who are enthusiastic about planning a home-cooked experience for the significant “mother figures” in their lives.

Mother’s Day Campaign Audiences

Our assistance is available to you to help you identify the appropriate audience for your campaign, facilitating continued growth and the cultivation of a positive brand perception.

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Mother’s Day Data Package

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