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Reach audiences around the globe and deliver experiences that matter with Acxiom data insights.
Data enrichment services
Know your customer
Enrich first-party data with thousands of descriptive and predictive insights to better understand customers and personalise experiences across digital and offline channels. Our data enrichment services allow you to know your customer at a whole new level.
Enrichment data drives better informed marketing
Acxiom’s trusted brands – InfoBase®, Personicx®, and Audience Propensities® – add meaning and context to your view of customers and ultimately help you find more like them.
Acxiom InfoBase enhancement
Demographic, lifestyle and predictive behavioral information that enables brands to define, segment and differentiate customers and deliver relevant and personalized marketing. It delivers powerful insights for campaign planning, execution and measurement.
Acxiom’s data enhancement offering helps brands engage people by providing the largest collection of multi-sourced insights available, featuring:
- Comprehensive enhancement with unrivaled detail, accuracy and coverage at individual, household and geographic levels
- Thousands of attributes available globally
- Match capability on device ID, cookies, email address, phone number, address and geography
Business impact
Infobase Enhancement empowers brands to:
- Identify key characteristics of your best customers to find prospects who look like them and are most likely to become top customers.
- Better understand high-value customers to increase loyalty and retention.
- Develop rich personas to power creative strategies and more relevant messages, content and customer experiences.
- Predict what customers need and when they need it.
Acxiom data & services
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Built with the highest standards for ethical data sourcing
Acxiom Data is ethically sourced and rigorously validated through extensive cleansing and verification processes. InfoBase Enhancement overlays a wide range of descriptive and predictive attributes onto first-party customer data, with continual updates to ensure data freshness and breadth.
Data & services include:
- InfoBase®
- Audience Propensities®
- Personicx®
- Hygiene services