Handbag giant uses Acxiom to get a handle on customer insights
Better understanding of customer profile and customer needs
Campaign Objective
To understand the customer better and to identify the correlations between the online and in-store shopper.
Approach
Profiling existing customer data using InfoBase and Personicx to provide a rich and comprehensive understanding of current and potential customer profiles.
Results
The solution has helped inform marketing strategies, brand partnerships, and kept the business focused on its customer needs.
in comparison to holdout group*
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out-of-date or irrelevant pieces of information removed, helping cleanse the database
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the typical customer to be interested in skiing, travel, fine food and cultural events
