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350% Lift for educational institution
The challenge
An educational institution needed to determine how much to spend on each segment across different media for the greatest return. Data and segmentation from a major provider of education data only gave the organisation a geographic- and household-level understanding of consumers.
Solution
DataTech brought in Acxiom’s InfoBase®, which offers hundreds of data elements to enrich audience understanding. This support in customer enhancement enabled the organisation to tailor communications effectively across multiple segments for the first time.
Results
By appending Acxiom data to client records, DataTech typically achieves at least a 20% improvement in performance. In this case, combining Acxiom data with the client’s internal information led to a 219% lift in the top decile, significantly outperforming the previous model built using an alternative enhancement source.
Smarter targeting, better results
By enlisting Acxiom as its strategic partner for all things data, DataTech was able to leverage Acxiom’s data to communicate across multiple segments, which improved campaign results dramatically.
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Developed well-rounded customer understanding
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Over 350% improved campaign results
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Expanded multi-segment communication
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More precise customer targeting
