Acxiom can create audience segments based on actual post-Christmas spending patterns. Whether you’re looking to target those eager to book a holiday to escape the winter blues or individuals shifting their focus to health and wellbeing as they start the New Year, we offer highly targeted segments to reach these groups. With access to spending data from over 3 million cardholders, we build audiences based on their spending habits from the same time last year, ensuring your campaigns reach the right people at the right moment.
Travel – Airlines
- Low-cost Airline flyers
- Airline high spenders
- Frequent flyers
- British Airways flyers
- EasyJet flyers
- Ryanair flyers
- Emirates flyers
Travel – Holidays & Accommodation
- Mainstream package holiday takers
- Luxury Package and Tailored Tour bookers
- Cruise takers
- Holiday Park stayers
- Camping and Caravanning bookers
- Budget Hotel bookers
- Travel Accommodation high spenders
- Travel Accommodation frequent bookers
Specialist Grocery
- Organic Grocery buyers
- Meal Kit subscribers
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including families seeking affordable half-term holidays and Budget Travellers eager for bargains and new experiences.
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who subscribe to brands for planned purchases or queue for discounts with their favourite retailers.
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who take advantage of post-Christmas discounts for indulgent treats or gifts for special occasions.
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who unwind post-Christmas by searching for fashion deals and the perfect bargain.
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looking for unique furniture, furnishings, or essential household items.
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who enjoy high street or mall visits as a post-holiday outing.
Here to Help
Our assistance is available to you to help you identify the appropriate audience for your campaign, facilitating continued growth and the cultivation of a positive brand perception.
Boxing Day Sales Data Package
Understand and Engage audiences with comprehensive global data and insights
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