The volume of data available to advertisers presents a wealth of opportunity, and when woven together with programmatic buying, the right combination of data, technology and creative can deliver the holy grail of contextual marketing – but it’s essential that marketers take an audience centric approach to their data-driven strategies. Acxiom’s European Director of Strategy, Thaer Namruti explores.
Directing data – Delivering the holy grail of right message, right time and right place
Created at April 20th, 2015
