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Accelerating Growth with Adobe Experience Cloud

Acxiom + Adobe help brands address complex marketing and operational challenges through integrated experiences, streamlined delivery, and robust industry expertise.

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Acxiom Provides the Data Foundation for the World's Best Marketers

Hear from Shreya Shinde, AEP Product owner at Prudential Financial

Our advisory, implementation, and operational services ensure that clients don’t just invest in Adobe technology – they see a clear, measurable return on that investment.

With Acxiom as a partner, companies are empowered to turn their marketing technology into a catalyst for growth with solutions that drive higher revenue, increase efficiency, and improve customer satisfaction.

Acxiom Provides the Data Foundation for the World's Best Marketers

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Acxiom’s Data and Identity Adobe Integrations

We have pre-built integrations with Adobe Experience Platform to help your team ingest Acxiom’s data and identity in real time for better execution.

Content Transformation Expedites Speed-to-market and Competitive Advantage

A financial services organisation had difficulty delivering relevant offers when and where it mattered the most. They operated in siloed business units with unintegrated marketing technology and first-party data, making them rely on third-party data for personalisation at scale.

Learn how Acxiom helped this brand leverage Adobe Experience Manager and Workfront to streamline content management

  • $13M annual
    in operational cost savings
  • 65% improvement
    in omni-channel campaign time-to-market

Modernised Buyer Journey Analytics Engine Accelerates Ecommerce Growth

A home improvement retailer lacked actionable media channel performance insights, which made budgeting and optimising ad spend difficult. The company used an antiquated event-based analytics methodology that didn’t support today’s modern buyer journey.

Learn how Acxiom helped the brand migrate to Adobe Customer Journey Analytics to gain journey stage insights within the full customer journey

  • 75%
    data automatically migrated to reduce implementation timeline by weeks
  • Optimized $1M+
    media & channel spend based
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Acxiom Partners with Adobe to Deliver Personalised Content-Based Customer Experiences

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