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Omnichannel Identity Graphs
Build a single, trusted view of your customers with Acxiom’s Omnichannel Identity Graphs. Connect data, resolve identities, and deliver personalized experiences at scale.
Enable people-based marketing across channels and devices
Omnichannel Identity Graphs connect data to consumers in a privacy-conscious way by establishing brand unique identity resolution rules to create a single view of the customer across channels
Market dynamics of identity
Explosion of identity signals
A rapidly expanding universe of channels and technology is flooding the martech/adtech ecosystem with a wide array of known, pseudonymous and anonymous signals that must be reconciled and associated.
Increased focus on consumer privacy and transparency
Rising global regulations and consumer expectations demand a fundamental focus on Privacy, Data Governance and Ethical Data Use.
Global marketing shifting to data-driven messaging and engagements
Brands are looking to deliver the Right Message for the Right Product to the Right Person at the Right Time in the Right Channel, which requires analytically-backed data-driven strategies.
Key benefits
Single view of customer
Converge offline and digital data to form a holistic and single view of the customer.
Experience matters
Leverage nearly 60 years of data and identity expertise to power your omnichannel identity graphs and marketing to power exceptional experiences.
Future proof
Utilize an “always on” identity resolution process and workflow powering your marketing ecosystem for a more accurate “golden record”.
Identity ethics
Leverage industry-established privacy and data governance processes and business rules to resolve identity via ethical data use practices.
Reduce risk
Ensure you are effectively identifying and engaging individuals across channels to reduce cost and improve engagement.
Solution overview
The solution synchronizes customer data used across the enterprise by establishing client-specific recognition rules, groups and unique global identifiers across both digital and offline channels in a privacy-by-design manner to enable more effective marketing programs and better customer experiences
- High volume – High-volume core processes for graph build and maintenance of constantly changing consumer data
- Multinational – Global solutions support specialized match rules by country and region
- Real-time – Offers “always on” support for real-time, interactive and core batch processing
- Broad use cases – Leverage accurate identity resolution solutions across targeting, engagement, personalization, risk and measurement use cases