Consumer engagement
Marketing orchestration and planning services that help your communications deliver a better outcome
The Acxiom Consumer Engagement team work to a five-stage framework to design, deliver and optimise CRM strategies and communications.
Five-stage engagement framework
Evaluate
Evaluate the existing capabilities of your business to support your drive for internal buy-in for business wide transformation
Experience
Design the desired customer experience through a data led approach, incorporating a detailed view of data, tech, people and process required
Enable
Implement a connected technology eco-system which enables the delivery of automated, real-time and personal experiences
Engage
Define your communications strategy to engage directly with your consumers to drive sustainable business growth
Embed
Help embed any new capabilities to determine ownership and structure, optimise internal delivery processes and provide the level of expertise needed to supplement and up-skill your internal teams.
Clearer vision, better outcomes
Intelligent, purposeful, measureable and achievable communications plans that deliver objectives.
Deliver the customer promise
Meet consumer demands for timely, relevant, consistent communications experiences.
A better return on investment
Capitalise on your investment in people, data, content, technology and media and grow the value of your customers.
Delivering exceptional customer experiences for Heathrow
Discover how Acxiom helped Heathrow increase retail loyalty spending by 22%
Acxiom and Heathrow make the DMA Awards Shortlist for Best CRM Program and Best Customer Journey
Encourage behavioural and attitudinal change
Our objective is to help you weave the data, channels, insights and content required for relevant, people based marketing everywhere.
CRM strategy
Designing and managing measurable communications programs, around data and technology roadmaps, to address corporate, marketing and product goals.
Data strategy
Building the foundational attributes needed to deliver insight, identify and reach audiences and shape communications offline and online.
Contact strategy
Communication schemas and rules that align performance and audience analytics, data, channel and content to deliver the best possible experience.
Email strategy
Best practice advice and use case assessments to optimise deliverability and channel performance.
Campaign management
Campaign blueprint including KPI’s, contact strategy, test design, agency / delivery team briefing, execution and optimisation.
Measurement & reporting
With our Analytics Services – performance analytics and visibility with our BI tools, so you know exactly how well your campaigns are doing and how to improve them.
