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Tech industry marketing solutions
At a time when brands are competing for consumers’ time and attention, being able to leverage data correctly could never be more imperative. The Consumer Electronics industry is no different.
Technology industry challenges
In the Technology industry there is a lot of uncertainty regarding optimal marketing formats and platforms, data privacy concerns amongst consumers and unpredictable consumer journeys.
- Increased competition leading to “choice paralysis” in consumers
- The pace of product development
- High price points hindering large-scale adoption of emerging technologies
- Growing consumer expectations
- Competition and disruption by small and technology organisations
Improve marketing at every touchpoint
Improve audience creation, targeting, and measurement with omnichannel integration of data sources in a privacy-compliant manner
- Improve customer engagement and satisfaction by optimizing customer portraits based on interactions across channels
- Measure the performance of your digital campaigns, for both online sales and in-store transactions
- Increase speed-to-action with a complete view of the customer across your marketing ecosystem
Convert your competitors’ most valuable customers
Identify audiences outside your customer database that have a preference for shopping at specific competitors
- Tap into rich consumer audiences who are losing their preferred shopping outlet due to store closings, bankruptcy, etc.
- Increase your market share by introducing your brand to new audiences
- Present timely and relevant offers
Personalise every part of the customer experience
Adapt to digital customer journeys and provide customers with omnichannel, targeted, just-in-time offers for products and services
- Optimise customer interactions across all sales and servicing interactions in a cost-effective and seamless manner
- Improve customer acquisition across retail banking products and services
- Grow customer penetration and adoption of financial products
Gain key marketing insights
Enable marketing technology
The challenge facing any organisation embarking on an implementation of campaign management and execution is the same – getting meaningful data in, structuring the data so it’s ready to use, ensuring it’s used in the right way and continuously improving to drive better outcomes.
- Implement market leading technologies with the experts and de-risk the process
- Enable you to get meaningful data in, structure it ready for use and ensure it’s used in the right way
- Help you to get the most out of your chosen platform to continuously drive better outcomes