Demystifying the Data Layer
Transformation of Marketing Data Infrastructure
The proliferation of digital media channels, devices, and customer touchpoints has greatly increased the complexity of capturing, storing and using data for brands today. The limitations of rigid, on-premise solutions are driving rapid cloud adoption for the accessibility, flexibility, and scalability the platform offers.
Check out this report to see how brands answered important questions such as:
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In the next 1-3 years, does your organization plan to increase, maintain or decrease investment in data services?
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What are your top barriers to effectively leveraging data and data infrastructure to support marketing and advertising?
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Thinking ahead to the next 1-3 years, how will your organization approach building its data solutions stack to manage and leverage data?
Download the Report:
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