Does every contact on your marketing database receive your communications? And are those that do getting the right messages? However much you spend on your data, if it stands still while your customers move on, the return on your database investment will fall with every campaign. Things could be different. With Acxiom, whenever you want to connect with a prospective customer, you can, because their record will be up to date and richer than ever before. And this makes it possible to segment and target customers with specific messages.