As third-party cookies deprecate, many brands are reassessing their customer data strategies and exploring the potential guard rails when processing personal information.
That’s where Acxiom and Treasure Data come in. Combining Acxiom’s extensive knowledge in privacy-compliant data and identity management, and the Treasure Data customer data platform (CDP), this integration takes B2C customer data to the next level, enabling brands to bridge the gap between paid and owned media for a full-funnel view in a cookie-less world.
Understand your customer journey, take back control and create unique experiences. Find our more in our brochure: