Acxiom focuses on creating the best possible insights across the most sources of data, effectively harnessing insights on real people for recognition, reach and measurement. Our data and insights solutions work to recognise your marketable audiences, and match them to a plethora of descriptive and predictive attributes in a way that’s ethical and privacy-compliant. Armed with the most accurate, comprehensive data available, advertisers can better understand their best customers and find more like them.
Read this catalogue to learn more about solutions such as:
InfoBase: Giving marketers the customer and prospect information to make smarter, faster marketing decisions
Personicx: A consumer segmentation that enables personalised and coordinated people-based contact strategies
Affordability: Differentiates on levels of economic commitment and disposable income providing insight into the complex financial status of consumers
Geo Level Solutions: Leverages InfoBase Geo and Personicx for geographical analysis such as location planning and market-level research
InfoBase Attributes: A catalogue of Acxiom’s InfoBase, Affordability and Personicx attributes available