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The Great Customer Experience Reset: Part 1

An unexpected opportunity to build brand love

To cut through the noise and earn people’s love (and trust), you need to demonstrate a deep, ongoing understanding of your customers’ needs.

The Great Customer Experience Reset: Part 1 The Great Customer Experience Reset: Part 1

One of the best ways to do that is to create personalised experiences for people – interactions that are relevant and meaningful to them, in that moment. Acxiom’s latest series, The Great CX Reset, is all about meeting changing customer expectations at a time when every interaction matters immensely.

The first installation, The Great CX Reset: An unexpected opportunity to build brand love, is designed specifically for marketers looking to:

  • Build digital resilience supported by data integration, analytics, measurement and more.

  • Take the first critical steps toward CX innovation by demonstrating deep understanding of customer preferences.

  • Experiment with personalisation by using data for everything from tailored web interactions to the contextual experiences that build in the longer term.

  • Succeed in the new Experience Economy. The key is understanding that context, relevance and meaning are more important than clicks and reach.

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