London, UK – (Thursday 13th June 2024) – Acxiom®, the customer intelligence company, is launching Acxelerate, a packaged selection of cloud professional services on Google Cloud. The packages are designed to accelerate a marketer’s journey with Google Cloud, helping brands to create a connected data ecosystem at speed.
In today’s fast-paced digital landscape, organisations face the challenge of effectively harnessing data to inform decision-making and enhance customer experiences. With “Acxelerate” (Acxiom’s Professional Services on Google Cloud), clients gain access to a comprehensive suite of solutions from Google Cloud, with the expertise of Acxiom, to streamline the process of transforming data, in a privacy compliant manner, into impactful business outcomes.
Acxiom’s Professional Services on Google Cloud are designed to set our clients on a journey and encompass a range of offerings to meet the needs of the modern marketer:
- Data Transformation and Integration: Seamlessly identify and integrate disparate data sources and transform raw data into structured, actionable insights.
- Analytics and Machine Learning: Leverage advanced analytics and ML techniques to uncover valuable insights and drive informed decision-making.
- Audience Segmentation and Targeting: Identify and segment target audiences with precision, enabling personalized marketing campaigns and enhanced customer engagement.
- Performance Measurement and Reporting: Track key performance indicators and generate comprehensive reports to measure the effectiveness of marketing initiatives.
- Integration Services – create the much needed interoperability across the connected data ecosystem, so that data is accessible by the marketing applications that need it.
Jason Skelton, Head of EU Platform Partnerships at Acxiom said, “At Acxiom, we understand the critical role that data plays in driving business success. With the launch of Acxelerate we are excited to offer our clients access to a powerful toolkit to unlock the full potential of their data and accelerate their journey towards data driven excellence.”
To find out more about how Acxelerate can help your business make the most out of its Google Cloud Platform investments click here.
ENDS
About Acxiom
Acxiom® is the global leader in customer intelligence and stands at the forefront of AI-enabled, data-driven marketing. As part of the Interpublic Group of Companies, Inc. (IPG), we specialise in high-performance solutions that boost customer acquisition and retention while fueling growth for the world’s biggest brands and agencies. We transform omnichannel marketing strategies and execution using our AI-powered data and identity foundation, cloud-based data management, and martech and analytics services. For over 55 years, our teams across the US, UK, Germany, China, Poland, and Mexico have helped businesses optimise their marketing and advertising investments while prioritising customer privacy. Discover more at Acxiom.com, where marketing is made better.
