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Partnering with Acxiom & MetaRouter​

Google’s plan to phase out third-party cookies from 2024 means that brands still need a solution to address the so-called ‘dark funnel’ and that allows them to responsibly collect data necessary to continue personalised marketing for customers. As Acxiom expands its partner ecosystem MetaRouter, emerged as a partner that could help solve the cookie deprecation challenge and co-exist within its network. MetaRouter’s position as an agnostic data delivery tool, aimed towards collecting, enriching and delivering insights, means it can provide its partners with valuable information as they develop their marketing technology stacks.

Jason Skelton

Head of Partnerships EMEA

Acxiom

“

As the paid media worlds become more connected and Adtech and Martech increasingly overlap, we needed a partner that shared our appreciation of the importance of first-party data and who could help us bring these two worlds together. Allowing our clients to use the same customer intelligence datasets for advertising and marketing, while reducing their reliance on external insights, helps brands continue to deliver personalised marketing for brands and for people, in a cookieless world.

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  • Partnering with Acxiom and MetaRouter​ Partnering with Acxiom and MetaRouter​
  • Partnering with Acxiom and MetaRouter​ Partnering with Acxiom and MetaRouter​

What is Server-Side Data Collection?​

Server-side tracking is rapidly becoming the preferred choice for organisations with its enhanced security features, improved accuracy, cost efficiency, visibility, and scalability. Server-side tagging future-proofs the data infrastructure for better downstream impact (via MarTech, Analytics, AI, etc.), as it adapts more effectively to evolving browser restrictions and changing industry standards with greater control and flexibility in data management, enabling companies to optimise their digital marketing strategies and customer experiences with precision.

Resources

Learn More

  • First-party agonistic data delivery tool for collecting, enriching and delivering insights

  • Reduce latency, improve web performance & SEO

  • Enhance decisioning and customer journeys with real time behavioural data

  • Power your CDP via pre-built connectors to enhance customer profiles

These resources are for corporate entities only and Acxiom may contact you regarding your interest. We will use your personal data for marketing purposes. For our privacy policy and options to opt out, click here. For our Email Preference Centre click here. If you are a partnership or sole trader, please contact [email protected].