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Revolutionise HCP engagement
In today’s pharmaceutical marketing landscape, marketers face a critical challenge: engaging healthcare professionals (HCPs) without overwhelming them. Many HCPs are inundated with irrelevant communications, leading to disengagement and even false contact details to avoid further outreach. Finding the right mix of face-to-face and digital channels is essential to build trust and deliver value.
HCP engage overview
HCP Engage combines unified customer intelligence, your chosen or Acxiom recommended MarTech and omnichannel activation and customer engagement services.
HCP Engage orchestrates HCP data from diverse sources into a unified view, offering pharmaceutical marketers a streamlined, no-code approach to tailored and effective personalisation. Acxiom’s experts meticulously gather and unify data from various systems and channels, creating comprehensive insights into HCP behaviours, demographics, and content interactions. Using these insights, the CDP empowers marketers to craft precise HCP audiences, which can be activated in a multitude of required destination platforms including Web, App, Social and CRM.
Drive personalisation and relevancy
Increase HCP engagement, foster trust and loyalty
Drive marketing efforts with actional data-driven insight
Bring all your HCP data into one place and create insights
Boost ROI
Deliver the right content at the right time where HCP’s want it
Simple four-step process to enhanced HCP engagement
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Aggregate data from an extensive array of sources including web, apps, enterprise systems, CRM, and event data.
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Develop strategies informed by HCP data to shape user journey orchestration and to refine product and profile targeting.
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Construct a Unique Customer Profile (UCP) by connecting engagement history, content preferences, and demographic data.
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Deliver personalised experiences that enhance engagement and drive conversions across web, apps, CRM, omnichannel strategies, and face-to-face interactions.
Platform capabilities – in a cookie-free era
Not every brand has the same requirements and marketing and advertising technology stack. As the digital advertising world prepares for the post-third-party cookie era, Acxiom offers a variety of solutions based on differing needs and capabilities – however all with one thing in common. They all bring the power of using first-party data back into the hands of the brand. An insight driven first party data strategy is crucial for identifying both current and potential customers and drive effective advertising without reliance on third-party cookies. Our extensive expertise in privacy-compliant customer intelligence services, combined with cutting-edge MarTech , helps brands to identify, implement and successfully leverage data, technology and insights to inform their marketing efforts.
Be a partner in care, not just a salesperson
Post-pandemic, the pharmaceutical industry shows signs of returning to traditional face-to-face sales rep approaches. However, the challenge remains to integrate these methods with digital strategies to enhance HCP engagement effectively. Marketers need to leverage both digital and face-to-face channels to deliver educational content accurately and engagingly, focusing on creating value rather than just selling.
HCP Engage is not just a marketing solution; it is a transformative approach to building lasting connections that ultimately drive positive outcomes for both healthcare professionals and pharma businesses. By integrating unified data intelligence, professional consultation, and implementation services with market-leading CDP technology and omnichannel activation, HCP Engage offers a robust framework for personalised, data-driven HCP engagement.
Connect with our experts
Speak with Zac today and discover how Acxiom can transform your HCP engagement strategies for better results in the UK healthcare market. Let us help you achieve a deeper connection with healthcare professionals through advanced data-driven solutions.
Speak to Zac
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