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Partnering with Acxiom and Google

Cloud computing is essential for brands looking to understand and adjust marketing performance in real time. Acxiom is the partner you can trust to provide the agility and scalability the cloud enables backed by nearly 60 years of data and identity expertise.

  • Analyse and segment data from Google Analytics and use insights in both Google Advertising and CRM systems.
  • Combine and transform real-time streamed and batch data from Martech and Adtech. Covering 1st, 2nd and 3rd party data and allowing detailed analysis and modelling that leverages the strengths of the Google Cloud Platform.

Gia Winters 

Director

Cloud Sales at Google Cloud

“

By deploying its datasets and solutions on Google Cloud, Acxiom is making it very easy for customers to access and manage vast quantities of data, and to maximise its value with cloud capabilities in data blending, AI, and analytics.

”

Our Google Services 

  • Understand Your Customer

    Understand Your Customer

    Use identity solutions to break down data silos, enabling a complete view of a customer

  • Personalise & Engage

    Personalise & Engage

    Leverage first party data to ensure that customers see  relevant and welcome messaging.

  • Strategy & Sandbox

    Strategy & Sandbox

    Build a data asset which can change how a brand markets to customers.

  • Google Focused Data Lake

    Google Focused Data Lake

    Democratise Data or Expand User Insights with Modelling

  • Google Partnership Google Partnership

Resources

David Skinner

Chief Strategy Officer

Acxiom

“

The need for data to be easily accessible in the cloud and integrated with end-user marketing tools that provide key business insights is at an all-time high. This partnership allows us to develop deeper analytics and market-leading data management capabilities while providing our clients the flexibility that cloud-based solutions offer. As a Google Cloud partner, we look forward to developing and delivering our innovative data management solutions in the cloud for many years to come.

”

Learn More

  • Enhance and grow client first-party data using Acxiom + Google

  • Make the most of your investment with access to a large ecosystem of end-to-end services

  • Direct support from a growing team of Google subject matter experts

These resources are for corporate entities only and Acxiom may contact you regarding your interest. We will use your personal data for marketing purposes. For our privacy policy and options to opt out, click here. For our Email Preference Centre click here. If you are a partnership or sole trader, please contact [email protected].