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First-party identity graphs
Unify customer identity
First-party, enterprise identity graphs hold the identifiers and signals that correlate with individual consumers. Organizing digital and offline first-party data with third-party insights, the graphs connect and maintain consumer identity across touch points, devices, channels, and identity relationships.
The Acxiom Real ID™ engine drives the continuing association of new and changing data into an ever-evolving identity profile. Identity graphs empower you to maintain identity over time and build real relationships through the ability to:
- Fuel enterprise-level use cases from operations to marketing to data governance
- Consistently connect people across touch points, devices, and channels
- Maintain ever-changing consumer information over time
- Support a preferred customer view tailored to the unique lens of the brand