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AI in Action: Turning Vision into Real-World Impact

Insights from Salesforce’s AI frontier. Real stories from Heathrow Airport. Practical tools to accelerate your transformation.

  • Explore the latest AI innovations unveiled at Salesforce Dreamforce and what they mean for leaders across EMEA.
  • Hear how Heathrow Airport is using AI to deliver real-world results – from early challenges to measurable wins.
  • Leave with a practical AI Toolkit designed to help you guide strategy and spark action within your organization.
AI in Action: Turning Vision into Real-World Impact

Why Attend

Discover how Acxiom, Salesforce and Heathrow Airport are moving beyond AI ambition to results and how you can do the same. Join fellow marketing, data and transformation leaders for an afternoon that blends strategic insight with practical tools. Together, we’ll explore how AI is being built, scaled, and applied through a distinctly local lens.

You’ll leave with real stories, proven strategies, and actionable next steps to shape your organization’s AI roadmap.

What You’ll Gain:

  • Vision and direction: Salesforce’s global AI leadership share their perspective on what’s next and why it matters for EMEA.
  • Real-world success: Heathrow Airport’s journey reveals the challenges, breakthroughs, and results behind AI-driven change.
  • Interactive workshop: Join a guided session to build your own AI toolkit and identify high-impact opportunities for your team.
  • Candid Insights: A fireside chat with Acxiom, Salesforce, and Heathrow leaders explores obstacles, opportunities, and what’s next.
  • Meaningful connections: Network with peers and experts driving the future of AI across the region.

Agenda

  • 15:00 – 15:30 – Arrival & Networking
  • 15:30 – 15:40 – Welcome & Opening Remarks
    Jason Skelton
  • 15:40 – 16:20 – Visionary Announcements: The Future of AI Through a Local Lens
    Andy Butterfield
  • 16:20 – 16:50 – Fireside Chat: Building AI That Works – Strategy, Partnership, and Proof
    Lisa Andreou, Louise Brown, Steve Dennahy, Dimitrios Koromilas
  • 16:50 – 17:20 – AI Workshop: Your AI Toolkit in Action
    Mark Kosloski, Dimitrios Koromilas
  • 17:20 – 18:00+ – Networking & Drinks
Acxiom Provides the Data Foundation for the World's Best Marketers

Invite-Only, Limited Places

13 November 2025 | 15:00 – 18:00+
Acxiom Office, The Bailey, London (8th Floor)

Request Your Seat

Speakers and Special Guests

Louise Brown

Head of IT Products, Heathrow Airport

Steve Dennahy

Strategic Account Executive, Salesforce

Dimitrios Koromilas

VP Technology EMEA, Acxiom

Lisa Andreou

VP Client Partnerships EMEA, Acxiom

Andy Butterfield

Agentic AI GTM Lead, Salesforce

Jason Skelton

Head of Partneships, Acxiom

Mark Kosloski

SVP Sales & Marketing, Acxiom Salesforce Practice

Who Should Attend

This event is designed for leaders in marketing, data, and digital transformation who are ready to move from AI theory to impact. If you’re exploring how to integrate AI into your strategy or seeking inspiration from proven results, this event is for you.

Attendance is invite-only and space is limited. Please complete the registration form to request your seat; confirmations will be issued within two business days.