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Multi-touch attribution modeling
Attribute & optimise your addressable media spend
Measure the incremental effectiveness of your addressable media spend and optimise future spend decisions to maximise ROI and ROAS. Acxiom delivers analytics and closed-loop, incremental measurement services that provide actionable insights to fuel people-based marketing across the full customer lifecycle.
Measure the impact of your addressable media spend
Better understand which addressable media, digital and offline channel mix and inbound and outbound touchpoints most effectively increase the return on your marketing investment. Leverage multi-touch attribution modeling to measure and assign credit to all touchpoints and interactions that influence a prospect or customer along the path to conversion.
Identify impact of addressable media
Determine the unique impact of your addressable for each marketing channel.
Optimise media spend at segment level
Optimise your multi-channel addressable campaign at the segment level.
Reduce media waste
Discover opportunities to safely reduce media spend and more effectively allocate marketing dollars.
Simulate media impact
Leverage machine learning simulations to evaluate what-if scenarios for better planning.