Customer Intelligence Helps People Find and Love Your Brand
Understanding customers is fundamental to a brand’s success. When you understand people, the conversations you have and the experiences you create are just better. Better conversations and experiences build trust, and people love to buy from brands they trust. Customer intelligence (CI), is the key to understanding customers. And while most businesses know this, few are using it to their competitive advantage.
Did you know?
66%
of consumers are more likely to buy from a brand that treats them as an individual.
Source: Customer Intelligence – How well do you understand your customers?
What are the Key Pillars of a Successful Customer Intelligence Strategy?
Winning, retaining, and growing long-term relationships with customers is no easy feat. Brands that do it well have a few things in common– they excel across four key pillars to effectively support their customer intelligence platform and strategy.
Strategy and Mindset
Is CI Embedded at leadership level, are analytics and commercial strategy aligned, and is the organization committing sufficient resources?
Data Health
What is the quality in range and depth of data, how it is collected and stored, and how regularly is it updated.
Analytics and Enablement
How sophisticated are the analytics used to drive insights, and are those insights translated into actions.
Operations and Support
Does the organization have the infrastructure and operational setup to deliver market-leading CI.
Get Better Business Outcomes with Acxiom’s Customer Intelligence Cloud
Acxiom partners with the world’s leading brands to create customer intelligence, enabling data-driven marketing experiences that generate value for people and for brands. Acxiom’s Customer Intelligence Cloud provides award-winning services and integrated marketing cloud platform, data, identity, and analytics solutions for customer acquisition, retention and growth. By helping brands genuinely understand people, Acxiom’s services and solutions enable experiences so relevant and respectful that people are willing to explore new brands and stay loyal to those they love.
Acxiom’s Customer Intelligence Cloud Integrates with Leading Marketing and Technology Partners
Solutions Tailored to Your Customer Acquisition, Retention and Growth Needs
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Services
Get More Value from Martech Cloud Investments
Implement, operationalise, and better use your marketing cloud tech investments to support your marketing goals.
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Platforms
Market with Memory
Engage customers with relevant cross-channel intelligence that take into consideration their past interactions with you.
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Learn MoreIdentityConnect with Real People Anytime, Anywhere to Create Relevant Experiences
Recognise customers every time they connect with your brand.
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Data
Improve CX with Unique Data and Insights
Leverage unique demographic, behavioural, affinity, and intent data to better understand your customers.
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Analytics
Unlock Better Customer Experiences with Marketing Analytics
Only a small percent of brands today truly leverage analytics to derive insight and optimise marketing decisions.
More Than 95% of Our Customers Renew
Learn Why
Engage with us today
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Helping people find their brands
Acxiom’s Customer Intelligence Cloud integrated services and capabilities will help you improve your marketing.
Are you ready for marketing that helps you understand customers, stay ahead of regulations, and grow your business?