Why timing is important
Just as shoppers plan purchases around seasonal events, travellers plan their holidays well in advance. This is when intent is high, and decisions made now shape bookings for months to come. Travel brands that understand customer behaviours at this time can better capture attention and inspire action.
Travel – Airlines
- Low-cost Airline flyers
- Airline high spenders
- Frequent flyers
- British Airways flyers
- EasyJet flyers
- Ryanair flyers
- Emirates flyers
Travel – Holidays & Accommodation
- Mainstream package holiday takers
- Luxury Package and Tailored Tour bookers
- Cruise takers
- Holiday Park stayers
- Camping and Caravanning bookers
- Budget Hotel bookers
- Travel Accommodation high spenders
- Travel Accommodation frequent bookers
How Acxiom can help
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Families looking for affordable half-term holidays and budget travellers eager for bargains and new experiences.
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Travellers who subscribe to brands for planned purchases or queue for discounts with their favourite providers.
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People who unwind by searching for end-of-year deals and the perfect bargain.
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Travellers actively mapping out their trips for the year ahead.
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Present personalised options and deals, from family resorts to solo getaways.
Driving long-term value
End-of-year planning is more than just a seasonal peak — it’s the start of journeys that will unfold across the year. With the right audience understanding, travel brands can build stronger connections, encourage loyalty, and ensure their offerings are part of every traveller’s plans.
Travel Planners Data Package
Understand and engage audiences with comprehensive global data and insights
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