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Targeting traditional linear TV users as the primary audience for attracting potential viewers to the Olympics and Euros is a strategic approach. Despite a historical decline in viewership for such events, projections indicate a sizable global audience of around 3 billion for these sporting events. Anticipated positive turnovers further highlight the potential success of engaging this demographic.
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Given the diminishing viewership of linear TV, it’s evident that the emerging target audience for these events consists of multi-device viewers. The ongoing trend of leveraging social media for engaging with fans and showcasing highlights during these events has been prevalent and is expected to remain robust.
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Let’s not overlook the passionate sports enthusiasts who closely follow their favorite live events, equipped with comprehensive knowledge about athletes and past country performances. Interestingly, the overarching trend reveals that the primary viewership for major Olympic events tends to be females aged 18-34, whereas male viewers engage with these sports events by customizing their schedules to closely follow athletes and the competitive aspect.
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The diverse and passionate nature of football fans makes them a captivating target audience open to advertising influence. Football’s reach goes beyond the game, with fans actively engaging with content before, during, and after matches. Keeping this in mind, we are here to assist you in identifying the ideal football fan audience, whether they are occasional viewers of major events or avid enthusiasts.
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