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Audience for your Easter campaigns

Easter spending varies by generation. Segment your audience to align with their unique behaviors and boost campaign impact. Acxiom helps you find the right fit to drive growth and strengthen brand perception.

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Audience for your Easter campaigns

Easter Egg Hunters encompass millennial parents and Gen Z individuals hosting gatherings with friends. They can be categorized as either enthusiasts of chocolate eggs or those orchestrating well-thought-out egg hunts in parks or gardens, aiming to create maximum enjoyment.
In recent years, spending quality time with family has become a paramount focus for many consumers due to the prevalent restrictions. Grandparents and parents are dedicated to ensuring that holidays are as enjoyable as possible for their children. This commitment may manifest through elaborate activities or spending time at the grandparents’ house.
With Easter on the horizon, the weather typically shifts towards sunnier days, drawing our focus to impending garden tasks. We are here to identify consumers who are keen on refreshing their garden furniture or initiating spring planting to ensure their gardens are summer-ready for BBQs and enjoyment.

Easter campaign audiences

Our assistance is available to you to help you identify the appropriate audience for your campaign, facilitating continued growth and the cultivation of a positive brand perception.

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Easter data package

Understand and engage audiences with comprehensive global data and insights