Solve your toughest data challenges
We can help you understand your customers, stay ahead of regulations, and grow your business.
Cultivate Christmas gifters
Every year the pressure of Christmas continues to grow and arrives quite suddenly on our doorstep. It can be both exciting and daunting for both marketers and consumers.
Acxiom is able to create audience segments highly personalised based on the brands and products consumers favour the most to ensure your campaigns reach those who are most likely purchase your products. Help them find the perfect accessory brand, jewelry gift or designer treat that their loved ones will cherish. Through Affinity Solutions, Acxiom have access to actual spend data on over 3m consumers to build brand specific or category level audiences based on consumers who purchase at different brands.
Fashion retail
- Fast Fashion lovers
- Luxury and Premium Brand lovers
- Contemporary Brands preferred
- Traditional, Classic and Heritage Brands preferred Preloved Fashion buyers (Vinted, Depop etc.)
- Sportswear, Activewear, Athleisure super fans
- Outdoor Retail high spenders
- Children’s clothing frequent shoppers
- Baby and Toddler Brand shoppers
- Accessible Luxury Jewellery lovers
- Luxury Accessory and Leather Goods lovers
- Prefer to Shop Online
Specialist grocery
- Organic Grocery buyers
- Meal Kit subscribers
Health and beauty
- Health and Beauty Retail Chain high spenders
- Cosmetics and Beauty high spenders
- Cosmetics and Beauty high-end stores preferred
- Perfume and Fragrance high spenders
- High spenders at online beauty retailers
- High spenders at online beauty stores
Technology and appliances
- Tech Hungry households
- Appliance Store shoppers
- Electrical Goods regular shoppers
- Gaming regular shoppers
- Currys PC World shoppers
- AO.com shoppers
- Apple Store shoppers
Acxiom is here to create this more personalised audience for your campaigns to build trust with your customers and prospects and ensure that as a brand you are there to support people in creating memories with their families and friends.
-
On the hunt for personalised, meaningful, and often sustainable gifts, sometimes DIY, to delight their recipients.
-
Always looking for the next perfect present, often with bigger budgets and a desire to spoil loved ones.
-
Prefer shopping in-store to carefully select the ideal gift in person.
-
Focused on festive food and décor to create memorable celebrations, often family-driven.
-
Value-conscious shoppers prioritising useful gifts like tech, clothing, or homeware.
-
Time-poor or indecisive, they rely on in-store or speedy delivery to get gifts sorted just in time.
-
Choose calming experiences like spa days or theatre trips to help loved ones relax and recharge.
Here to help
Our assistance is available to you to help you identify the appropriate audience for your campaign, facilitating continued growth and the cultivation of a positive brand perception.
Cultivate Christmas gifters data package
Understand and Engage audiences with comprehensive global data and insights
Request package