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Connect with Fans
At Acxiom, we understand the passion and loyalty of diehard fans. Our data-driven audience package enables brands to tap into this vibrant community, ensuring their message resonates with the right crowd.
Why?
These types of fans are not just music lovers but a dynamic group with diverse interests and purchasing power. With an average spend of £848 (including tickets, travel, accommodations, and outfits). That’s more than 12 times the average cost of a night out. By targeting this audience, brands can leverage their enthusiasm to amplify their campaigns and drive engagement.
Our approach
Using advanced analytics and segmentation, we identify key characteristics and behaviours to create customised audience packages. Our approach ensures brands reach the most receptive fans, maximising the impact of their marketing efforts.
U.K. market insights
- Parents with kids aged 8-16 years: Reach of 13.5 million.
- Female age 18-44: Reach of 6.5 million.
- High spenders on entertainment and leisure: Reach of 8.5 million.
- High spenders on eating and drinking out: Reach of 11.8 million.
- Mobile users interested in tickets: Reach of 9.7 million.
- Mobile users who use public transportation, specifically trains: Reach of 7 million.
- Mobile users who are music lovers: Reach of 9.4 million.
- Semantic audience targeting people showing interest in visiting London or reading content related to a specific artist: Estimated reach of 10.3 million prospects.
German market insights
- Segments including music listeners, various age brackets (18-24, 25-29, 30-35), and females.
- Households with kids aged 10-14 and 15-17.
- The reach for these segments in the programmatic sector is around 20 million for Germany.
Here to help
Our assistance is available to you to help you identify the appropriate audience for your campaign, facilitating continued growth and the cultivation of a positive brand perception.
Connect with Fans data package
Understand and engage audiences with comprehensive global data and insights
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