Reaching Deal Seekers on Black Friday and Cyber Monday
Black Friday and Cyber Monday, its trendy sibling, have become significant events in the U.K., despite landing here less than a decade ago!
For brands aiming to attract Christmas shoppers and deal seekers, the landscape has shifted to a full week of promotions, where customers are overwhelmed by offers as you compete for their attention and spend. It’s no longer enough to rely on broad, one-size-fits-all tactics—you need to make it easier for customers to find the products they truly want, increasing your chances of marketing success.
Using TGI and Yougov’s purchase data combined with Acxiom’s Consumer Electronics segmentation, marketers can target people who plan to save their expensive purchases for these dates in November. Take the opportunity to reach tech-enthusiasts, parents with children and splurging couples for the biggest shopping event of the year!
Who Are Black Friday/Cyber Monday Shoppers?
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more likely to be aged 45-49
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more likely to have families with dependent children rather than no children
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to come from medium to higher affluence households, with a strong preference for cutting-edge technology
Recommended Segments
- Older comfortable families, other priorities suppressing spend
- Tech-savvy, financially comfortable, established couples and families
- Comfortable empty nesters, high spend on practical tech
- Young, only just making ends meet, would spend more if could
- Tendency to make indulgent purchases
- Gadget lovers
- High spenders on fashion
- High spenders on household appliances
- Frequent online buyers
- High spend on entertainment and leisure
- Endless possibilities for custom segments with our panel integrations from TGI and YouGov
In addition to TGI, YouGov and Acxiom’s Consumer Electronics segmentation, InfoBase now also offers audiences underpinned by actual transactional data to identify segments of gadget loving consumers by the frequency, brands and channels they purchase from.
- Tech Hungry households
- Appliance Store shoppers
- Electrical Goods regular shoppers
- Gaming regular shoppers
- Currys PC World shoppers
- AO.com shoppers
- Apple Store shoppers
Black Friday and Cyber Monday Data Package
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