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Effective segmentation – made easy
Acxiom Personicx helps brands better understand and engage modern audiences
What is Acxiom Personicx?
Acxiom Personicx offers five powerful systems in Europe allowing marketers to segment by individual, household, life stage, financial or insurance behaviours, ethnicity and cultural behaviours. Personicx is available in select countries around the globe, analysing the digital behaviours of customers worldwide.
Power personalised and relevant customer experiences with segmentation
Use Personicx alone or combined with other data to increase the precision of audience segmentation. Personicx people segmentations also provide neighbourhood-level analysis and interactive visualisation of Personicx segments to provide the who, what, where, when and why of customer behaviour.
Audience segmentation can be very wide. Acxiom helps Brands segment their audiences more precisely – ranging from single-dimensional (e.g. geography) to deeply customised models. If you are a marketer looking for a powerful segmentation to help you segment yur audience tool, Personicx offers a fast, easy, and efficient way to utilise multi-dimensional segmentation to aid in personalising, analysing, and marketing to your best audiences. Personicx groups individuals on behaviour and structures them using four key factors, namely Lifestage, Affluence, Digital activity and Age.
Find the right customers
Created as a comprehensive product set, built on individual behaviour and available at individual, household, postcode and sector level brought to life through visualisation and planning tools.
Cut out the chaos
Replace thousands of data points for millions of customers with an orderly assembly and grouping of those data points in a unique, proven, and stable system of clusters and groups.
Speed through personas with Personicx clusters
Each cluster contains full demographic and behavioural summaries, providing an easy-to-use method for you to gain insights into the personas of customers in each unique cluster via our online portal.
Code structure
Personicx is a market segmentation tool with 55 clusters, driven by behaviour and structured with a five digit code combining lifestage, affluence, digital activity and age.
For example: Cluster Code FM110 breaks in to | F | M | 1 | 10 |
i.e. Families with children, of medium affluence, highly digital, aged between 2–45 years
The Personicx Eye
The Personicx Eye shows the 55 clusters (denoted by numbered circles) mapped onto a framework of age, lifestage, affluence and digital take-up. This unique view of customer profiles or marketplaces is easy to use yet enables you to access a wealth of information about the predominant demographic, financial, behavioural and digital characteristics of each Personicx cluster.