Audience data
Discover precise audiences targeting with Acxiom data
Unleash the power of precision targeting with Acxiom’s comprehensive audience data. Whether you’re planning a seasonal campaign or a major event activation, Acxiom’s prebuilt audiences and data solutions ensure your campaigns hit the mark.
Search for Acxiom on Your Platform
Simply search for “Acxiom UK” on your platform to discover ready-made audience solutions. Acxiom’s Audiences are integrated into leading programmatic and social platform data marketplaces, providing seamless access to our data for creating impactful campaigns.
Custom-built & seasonal audiences tailored to your campaign goals
From holidays to major events, leverage Acxiom’s data to connect with precise, high-impact audiences that align with your brand’s seasonal and custom needs.
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Learn moreMother’s day
In the traditional approach to planning Mother’s Day campaigns and marketing strategies, the primary target groups were broad.
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Learn moreEaster
When planning your Easter campaigns, consider segmenting your target audience based on generational perspectives, as this significantly influences their spending and participation patterns during this holiday season.
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Learn moreOlympics & UEFA Euros
Major sport events bring opportunities to align your brand with the spirit of competition, passion, and triumph while creating awareness and community that defines these extraordinary events.
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Learn moreSummer fashion
As the warm season approaches and summer holiday plans start to take shape, many individuals eagerly anticipate the peak of the year.
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Learn moreSummer holidays
As consumer priorities continue to evolve, the landscape of travel and the UK holiday market has undergone significant changes.
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Learn moreBoxing day
Pre-Christmas madness has passed, and Boxing Day has arrived with great anticipation and mixed feelings for people, as it can be both overwhelming and a great opportunity to get great deals.
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Black Friday and Cyber Monday
Using TGI and Yougov’s purchase data combined with Acxiom’s Consumer Electronics segmentation, marketers can target people who plan to save their expensive purchases for these dates in November.
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Learn moreChristmas segments
Every year the pressure of Christmas continues to grow and arrives quite suddenly on our doorstep. It can be both exciting and daunting for both marketers and consumers.
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Learn moreValentine’s day
Valentine’s Day brings its own challenges to marketers, with changes in consumer behaviors and the economic environment. So there are a few obstacles to keep in mind.
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Learn moreConnect with fans
At Acxiom, we understand the passion and loyalty of diehard fans. Our data-driven audience package enables brands to tap into this vibrant community, ensuring their message resonates with the right crowd.
Prebuilt audiences
Ready for instant activation across multiple platforms.
Access over 400 prebuilt audience packages designed for immediate use.
How to find us
Search in your platform:
Acxiom UK for UK Audiences
Acxiom DE for German Audiences
About our pre-built audiences
Target the right consumers with precision and ease across leading programmatic and social platforms.
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Geographics & home
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Financial & investment services
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Automotive
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Travel & entertainment
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Seasonal
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Insurance
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Technology
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Charities & causes
You can buy your audiences here
Available across all key channels & platforms
