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Retailer realises 112% ROI
Discover how smarter marketing strategies and precision targeting helped a leading retailer reconnect with high-value customers and drive measurable business growth.
The challenge
After email marketing efforts failed to reengage a lapsed customer segment, a retailer began exploring alternative channels to recapture their attention. Direct mail emerged as a potential solution, but the question remained: would the return justify the investment?
Solution
DataTech, the retailer’s marketing analytics partner, suggested identifying the highest-value shoppers – not just within the retailer’s database but across the category.
DataTech turned to Acxiom’s InfoBase® data for the largest and most current
repository of customer intelligence with hundreds of data attributes.
Results
DataTech typically sees a minimum 20%
lift in results by appending Acxiom data to clients’ records. For the retailer, DataTech found that the top 30% of those targeted would yield 62% of all purchases and 87% of the campaign’s profit. With more focused spending, the retailer realised a 12% return on investment over three months.
Data-driven decisions, real results
Partnering with Acxiom enabled the company to reach the right customers for its campaigns, which led to a higher return on investments.
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Better, overall picture of potential customers
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Augmented client data with Acxiom data
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Recognised a 112% ROI in three months
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Ability to target high spending individuals
