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Enhancing HCP Engagement with Data-Driven Experiences
Challenge
A leading global pharmaceutical company aimed to improve the efficiency and relevance of healthcare professionals’ (HCP) communications by integrating data from multiple sources into the Treasure Data CDP for personalised and targeted engagement.
Approach
Acxiom integrated many data sources into the Treasure Data CDP to create unified customer profiles, enabling personalised, omnichannel messaging. Over time, Acxiom evolved into a strategic partner, supporting the redefinition of marketing processes and customer journey design.
Results
The company improved marketing efficiency, reduced campaign activation time, and enabled seamless HCP communication through a unified data platform. The CDP’s closed-loop system refined segmentation and enhanced future interactions by learning from campaign outcomes.
Implementation costs were reduced by 73% – 90%,
while deployment time dropped from seven months
to two months, scaling the solution globally.
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reduction in implementation costs
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deployment time saved