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Enhancing Customer Acquisition and Retention Through Data-driven Insights
In Partnership With
Challenge
SunExpress, a leading leisure airline focused on connecting Europe and Türkiye, wanted to improve customer acquisition and retention in the UK. The airline partnered with Acxiom and Territory Media to leverage advanced data and media strategies, developing a more targeted and personalised approach to marketing.
Solution
Acxiom’s InfoBase Purchase Transactions provided key insights into UK travellers interested in Türkiye. Without access to first-party data from SunExpress, Acxiom used anonymised customer data from InfoBase as a proxy. This enabled SunExpress to analyse behaviour patterns, identify trends, and create audience segments. Territory Media then activated these segments in paid media, helping SunExpress effectively reach its target customers across platforms.
Results
- Improved Efficiency – Higher click-through and conversion rates with reduced ad spend wastage.
- Enhanced Engagement – Personalised messages increased customer engagement and relevance.
- Stronger Retention – Retention campaigns boosted repeat bookings from high-value customers.