Dreamforce 2025 is over, but the echoes of our long-time client Metallica’s Dreamfest performance and the power of AI redefining what’s possible are still reverberating across the industry.
It was more than a Salesforce event – it was a declaration that AI and human potential are moving forward together. This is where vision becomes action and technology becomes a true extension of human capability, proving that the future of AI isn’t artificial; it’s profoundly human. At Acxiom, we’re all in.
AI Built to Elevate People, Not Replace Them
The question isn’t what AI can do; it’s what we’ll choose to make possible with it. In the Salesforce ecosystem, the focus is clear: using AI models to elevate people, not replace them.
Agentforce, Salesforce’s agentic AI platform, is redefining how enterprises work, connect, and grow. It’s more than a leap in automation. It’s a new era of human and AI collaboration built on trust, speed, and measurable outcomes.
Agentforce in Action
Agentforce now powers more than 1.5 million customer service requests across Salesforce.
That’s 1.5 million moments when humans and AI work together to deliver value faster, more meaningfully.
Built on Salesforce’s trusted data foundation, Agentforce 360 brings together every function: sales, service, marketing, commerce, IT, and operations through an intelligent layer of connected AI agents.
Powered by Anthropic’s Claude, Agentforce 360 gives even regulated sectors, like healthcare, financial services, and cybersecurity the confidence to deploy a dependable and secure AI model.
Each agent is context-aware, data-driven, and designed to take on the busy work, so people can focus on what truly matters.
This is AI at enterprise scale: human-centered, trusted, and measurable.
Beyond Automation: The Agentic Era
We’ve seen the cloud revolution, the mobile wave, and predictive AI. Now comes the agentic era.
Here, every team member is supported by a digital counterpart that learns, adapts, and assists in real time.
Across industries, organizations are already reimagining their workflows:
- A field technician uses Agentforce to analyze data and make repairs faster.
- Marketers design personalized journeys that self-optimize.
- Sales teams get predictive insights when they matter most.
- Service reps resolve complex cases with generative guidance and contextual knowledge.
The result? Smarter operations, faster resolutions, and more human experiences.
Trust at the Core
AI doesn’t feel or care – but we do.
That’s why Salesforce’s vision for the agentic enterprise begins and ends with trust in data governance, observability, and ethical design.
With Agentforce Command Center, businesses can monitor AI actions, model performance, and compliance in real time. Every recommendation is explainable, auditable, and aligned to your business logic.
When AI is built with trust, it doesn’t replace people; it empowers them.
From Innovation to Impact
The “agentic divide” is real. People already experience advanced AI daily, yet many enterprises still lag. Salesforce is closing that gap – fast.
By rebuilding every product on Agentforce 360, from Service Cloud to Tableau, MuleSoft, and Slack, Salesforce is delivering AI that’s deeply integrated and industry-specific, not bolted on.
Inside Agentforce 360
Agentforce 360 is a unified platform built on four key components:
- Agentforce 360 Platform: The foundation of the system, now with a new conversational builder, hybrid reasoning for better accuracy and control, and voice capabilities.
- Data 360 (formerly Data Cloud): The context engine for agents. Innovations like Intelligent Context and Tableau Semantics turn unstructured data into actionable insight.
- Customer 360 Apps: The enterprise memory and business logic, spanning sales, service, marketing, and operations – now activated by AI agents that understand customers and processes from the inside out.
- Slack: The collaboration layer, where humans and agents work together in real time, connecting knowledge, actions, and data.
Through its open marketplace, partners are already extending Agentforce 360 into every industry with tailored solutions and services.
Driving Results
Acxiom showcased Agentforce in action with clients like JPW and Montway demonstrating real-world AI-powered solutions at Dreamforce. Our theater session with Trane Technologies explored the brand’s journey from a traditional B2B model to D2C and its roadmap to implement AI. We also highlighted AI in field service, showing how it can optimize operations, boost efficiency, and elevate customer experiences.
These sessions underscored how Acxiom and Agentforce are helping organizations harness AI across Salesforce clouds, turning vision into action, enhancing customer connections, and driving innovation across industries.
The Future of Work Is Human-Driven
AI will never replace human empathy, creativity, or purpose. But it will amplify them.
The agentic enterprise isn’t artificial; it’s inherently human. It’s about giving people more time to solve, more energy to connect, and more freedom to innovate. This isn’t future talk; it’s the foundation of the next decade of enterprise performance.
Marc Benioff, Chair and CEO, Salesforce, said: “We’re entering the age of the Agentic Enterprise – where AI elevates human potential like never before. Agentforce 360 connects humans, agents, and data on one trusted platform, helping every employee and every company achieve more than they ever thought possible.”
Agentforce & Acxiom: What’s Next
Acxiom has long helped clients unlock the full potential of their data. With the Acxiom Salesforce Practice, we’re successfully combining ethical, precision data management with Agentforce, Salesforce’s next-generation AI platform, to power all Salesforce clouds. Together, we help enterprises deliver smarter, faster, and more personalized customer experiences.
Whether you’re starting your AI journey or scaling intelligent personalization, Acxiom provides the expertise and playbooks to move forward with confidence.
The future of work is already unfolding. Let’s connect and explore how Agentforce and Acxiom can help your business innovate faster, work smarter, and deepen customer connections today. improve efficiency, enhance operations, and strengthen customer relationships.