Exploring how AI can help your business grow? We can help.
We can help you understand your customers, stay ahead of regulations, and grow your business.
Getting Started With Marketing AI
The AI hype is real, but we’re here to set the record straight. “Garbage in, garbage out” has never been more true. To work well, AI needs data that is ethically sourced, permissioned, clean, and connected.
We believe marketing AI differentiation and success will come from customer intelligence, and that requires:
- Disciplined data hygiene and management
- Connected customer data through identity resolution and management
- Training AI on your own first-party data assets and content
- Consistent application across your martech infrastructure
- Focused efforts on data accuracy, security, and compliance
Above all, we believe marketers have to be willing to test and learn – and the best marketers always have. It’s not just about the latest AI tools, it’s about finding partners with real-life AI expertise to guide you along the way.
Learn more about our Customer Intelligence Cloud and solutions. It’s where good AI starts.
Acxiom Marketing AI Center of Excellence
We’re exploring, experimenting with, and embracing AI.
From how we build our products to how we manage technology to how we create value for our clients – we’re committed to the future of customer intelligence and the value AI can bring. Join us on the journey.
Exploring how AI can help your business grow?