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UK market intelligence, redefined by Affinity and Acxiom
Affinity Solutions (Affinity) is the leading consumer purchase insights company that provides a complete view of U.S. and U.K. consumer spending, across and between brands, via exclusive access to fully permissioned data from over 140 million debit and credit cards. This data is transformed into privacy-compliant intelligence for marketers, consultancies, and financial services companies to drive strategic growth and lasting customer relationships.
Our partnership combines Affinity Solutions’ deep knowledge of transactional data with Acxiom’s strong presence in the UK market, delivering unmatched insights into people spending behaviours. This collaboration provides brands with detailed, actionable intelligence to inform their marketing strategies.
“Brands are searching for ways to make their advertising more personal and relevant whilst honouring consumer privacy. Acxiom, like Affinity, has adopted a leadership position in committing only to handle anonymized data in the UK and Europe. Like us, they believe that this is the safest and best way to protect consumers and safeguard the future of marketing. We’re layering our granular purchase data, spanning 15% of UK households, on top of Acxiom’s microcells to create the deepest insights available on the UK consumer economy. Brands will be able to attain unparalleled precision in targeting, create strategies based on what people are actually spending, and measure the effectiveness of their campaigns in near-real-time. We’re thrilled to bring these solutions to market together and look forward to driving success for our clients.”
– Damian Garbaccio, Chief Business & Marketing Officer, Affinity Solutions
InfoBase Purchase transactions
InfoBase Purchase Transactions enhances Acxiom’s data suite, providing a clear view of UK consumer spending with transaction insights. This collaboration helps brands understand spending patterns, supporting targeted marketing with both ready-made and customisable options. The approach improves marketing precision and insight into consumer behaviour by analysing billions of transactions for a detailed market overview.