Data matters. That's hardly surprising.
What are the three fundamentals every data-driven marketer should do to achieve a truly data first marketing strategy:
The State of Retail
It feels like it happened overnight; the way consumers interact with your brand has radically changed.
Reimagining Retail: Improve Customer Experiences Using Data
Understand the necessary steps to meet rising customer expectations
Why is data-driven marketing so hard?
Get the right data. Get the data right. Use it in the right way.