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Where AI and Marketing Collide: 2024 CX Predictions

Acxiom’s Annual CX Trends Report

In putting this report together, we wanted to tap into the experience, knowledge, ambitions, and concerns of brand marketers and their customers. We pinpointed five key trends that we expect to see developing in 2024 and then surveyed 200 businesses and 2,000 consumers across the US and UK to get their unique perspectives.

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Marketing Trends

The result – Where AI and Marketing Collide: 2024 CX Predictions – is an in-depth report that examines each emerging trend from both a consumer and brand perspective, and what brands can do to capitalize on them. It’s a fascinating exploration of the “art of the possible”for how brands can use AI to supercharge customer engagement capabilities to deliver exceptional CX in the year ahead.

Acxiom Provides the Data Foundation for the World's Best Marketers

Trend 1: Shoppable Ads

Shoppable advertising exists at the intersection of digital advertising and ecommerce, and presents exciting new opportunities for customer engagement.

Trend 2: Proactive Customer Service

Generative and conversational AI are revolutionizing customer service. Brands can use their data to deliver next-level CX.

Trend 3: Healthy Acquisition and Retention

Rising acquisition costs are driving businesses to focus on quality acquisition and retaining high-value customers.

Trend 4: Predictive Personalization

A cutting-edge advertising technique that uses AI to predict what people will want.

Trend 5: Sustainable CX

Sustainability is influencing people’s purchase decisions and their perceptions of brands.