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Unified Data Layer

Break Down Data Silos with a Unified Data Layer

Designed for today’s modern enterprise, Acxiom’s Unified Data Layer is an open, trusted data framework for creating an omnichannel view of your customers and connecting your martech and adtech ecosystem. It leverages cutting-edge cloud architecture to solve an array of use cases related to how you acquire, engage, and retain customers – and how you measure the incremental results of your marketing campaigns.

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Unified Data Layer

Ford's Unified Data Drives Better Customer Experience

  • Complete, Omnichannel View of the Customer

    Leverage our data integration processes to unify, validate, and enhance data from offline and digital sources so you can create a complete customer view.


  • Audience Targeting and Personalised Experiences

    Connect customer data from all touchpoints for constantly evolving insights that power personalisation across the customer journey.


  • Omnichannel Analytics & Measurement

    Benefit from a framework that enables analytics and measurement in a privacy-conscious manner based on a complete, omnichannel view of the customer.


  • Collaboration and Data Monetisation

    Accelerate your marketing performance through privacy-conscious collaboration with partners that unlocks more value from your data and drives deeper engagement with customers.


Our industry-leading approach provides a complete view of each consumer and leverages a flexible, pre-built, industry specific data model and orchestration layer.

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