What is the Impact of GDPR and Brexit on Personalisation?
Ten Practical Steps to Ethical Data Use
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Ethical Data Use
These new regulations will force organisations to review and change how they collect, store and utilise customer data putting more emphasis on ethical practice and consumer rights. Acxiom's privacy professionals understand this new regulatory world and provide the best privacy and data governance for the connected marketing eco-system.
Using data to deliver a better customer experience
To deliver an optimal customer experience that leverages an ever growing amount of data stored in different places and formats while minimising your vulnerability to security and privacy breach.
Building confidence and trust in customer data
‘Trusted Data’ means you can confidently use the customer data you have available. It means you Trust the data, its accuracy and how it is used legally, ethically and responsibly across your organisation. Acxiom’s global expertise in mitigating risks such as brand damage and financial penalties synonymous with getting these wrong will give you confidence and trust in the compliant use of your data and insight.
Setting up a future-proof framework
Data technology, solutions and sources of data are becoming increasingly complex so organisations need to create a sustainable solution to manage how data enters, exits and moves around your business and partners. Acxiom’s approach to ‘privacy-by-design’ and effective data asset management and governance will help your organisation understand and address through Prioritised Action Plans and Capability Roadmaps the growing complexity of compliant data management.
Enabling your brand to deliver genuine value exchange
The customer should be at the heart of your enterprise and then so should all your customer data and your commitment to accessing it and using it ethically, legally and responsibly. ‘Demonstrable Compliance’ is the key to delivering more accurate insight and targeting for better customer engagement.
Our role in creating 'Demonstrable Compliance' in the Legal, Ethical and Responsible Use of Customer Data
Acxiom uses a range of proven assessment frameworks to understand an organisation's Data Management Maturity, Governance Capability and Privacy Posture relating to customer data. These frameworks are used to deliver a range of workshops, faciltated self-assessments and deep dive evaluations of an organisation's data management capability and compliance, explained in detail below.
Risk Assessment and GDPR Readiness
Delivering a comprehensive assessment at enterprise or solution level of how your organisation’s customer data is collected, connected and acted upon to enable a ‘Privacy Risk’ Evaluation and ‘Privacy Protection’ Roadmap in the context of the GDPR and e-Privacy Directives.
Privacy Impact Assessment
Suitable for a Solution or Function level this focused assessment identifies specific risks and controls, helping to mitigate risk, maximise data value and provide a roadmap for change.
Privacy Risk Assessment