Partner Audiences: Leverage Partners for Unique Behavioural Insights

Partner audience indicators accurately predict likely brand affinity, preferences, and behaviour

Partner Audiences provide uniquely insightful behavioural and attitudinal indicators developed in partnership with select data providers who meet requirements for ethical data use. Solutions include insights from product-level purchasing, retail spend, omnichannel content consumption, interests, and lifestyles for brands seeking to fine-tune their people-based engagements.

With Acxiom Partner Audiences, marketers can:

Accurately predict likely brand affinity and preferences
Act immediately as models require little configuration
Fuel more personalised engagement based on actionable insights

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