Reduce Risk from Second-Party Data Exchange
Reduce your risk by leveraging industry-leading data management, omnichannel marketing and ethical data use expertise and data processing for neutral, second-party data exchange.
Omnichannel Collaboration Solutions
Unlock the Power of 2nd Party Data Collaboration
Omnichannel Collaboration Solutions deliver a complete, configurable, and mature safe haven solution that provides a neutral and trusted environment for data partners to safely collaborate and extract maximum value from shared data assets.
Key Benefits
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More Easily Collaborate with New Data Partners
Ability to quickly, ethically and easily add new data partners as collaborative marketing initiatives expand over time.
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Maximise the Value of Data Collaboration
Maximise value of shared data assets by maintaining longer data history and proper data lineage and access controls across partner assets.
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Get Faster Speed to Value
Reduced overall time to value, implementation and ongoing support costs and long-term martech/adtech investment risk versus legacy custom solutions or in-house solution options.
Solutions Overview
Pursue data collaboration opportunities with a solution that delivers the optimal approach for second-party data exchange to maximise the value of your data.
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Partner Match for Easy Analysis of Audience Opportunities
Pursue a simple match of first-party data assets with partners that provides overlap and growth opportunity analysis.
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Collaborative Analytics for Deep Analysis of Opportunities
Go deeper into collaborative analytics to uncover new insights and opportunities such as collaborative marketing campaign measurement, share of wallet analysis and other collaborative insights.
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Establish a Persistent Data Collaboration Environment for Ongoing Marketing Collaboration and Data Monetisation
Implement an enterprise-class second-party data exchange environment across one or multiple partners for a comprehensive data foundation addressing all data collaboration activities with built in data access and data governance controls.
Products and Services to Help You
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Learn more Unified Data Layer
Acxiom's Unified Data Layer (UDL) breaks down data silos with an open, trusted data framework for creating an omnichannel view of your customers and connecting your martech and adtech ecosystem.
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Integration Services
We provide the connective tissue across martech and adtech systems that allow you to maximise the value of an integrated, omnichannel consumer data foundation across all your marketing.
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Managed Services
Helps you build a next-generation marketing stack, manage your marketing data operations, and execute campaigns.
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Data
Acxiom powers exceptional experiences everywhere by providing companies with the broadest access to ethically sourced data around the world.
