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Omnichannel Collaboration Solutions

Unlock the Power of 2nd Party Data Collaboration

Omnichannel Collaboration Solutions deliver a complete, configurable, and mature safe haven solution that provides a neutral and trusted environment for data partners to safely collaborate and extract maximum value from shared data assets.

Omnichannel Collaboration Solutions Omnichannel Collaboration Solutions

Key Benefits

  • Reduce Risk from Second-Party Data Exchange

    Reduce your risk by leveraging industry-leading data management, omnichannel marketing and ethical data use expertise and data processing for neutral, second-party data exchange.

  • More Easily Collaborate with New Data Partners

    Ability to quickly, ethically and easily add new data partners as collaborative marketing initiatives expand over time.

  • Maximise the Value of Data Collaboration

    Maximise value of shared data assets by maintaining longer data history and proper data lineage and access controls across partner assets.

  • Get Faster Speed to Value

    Reduced overall time to value, implementation and ongoing support costs and long-term martech/adtech investment risk versus legacy custom solutions or in-house solution options.

Solutions Overview

Pursue data collaboration opportunities with a solution that delivers the optimal approach for second-party data exchange to maximise the value of your data.

  • Partner Match for Easy Analysis of Audience Opportunities

    Pursue a simple match of first-party data assets with partners that provides overlap and growth opportunity analysis.

  • Collaborative Analytics for Deep Analysis of Opportunities

    Go deeper into collaborative analytics to uncover new insights and opportunities such as Ā collaborative marketing campaign measurement, share of wallet analysis and other collaborative insights.

  • Establish a Persistent Data Collaboration Environment for Ongoing Marketing Collaboration and Data Monetisation

    Implement an enterprise-class second-party data exchange environment across one or multiple partners for a comprehensive data foundation addressing all data collaboration activities with built in data access and data governance controls.

Products and Services to Help You