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Identity Services

Identity Services Identity Services

Identity Services Leveraging a Privacy-By-Design Approach

Identity resolution services leverage LiveRamp’s IdentityLink® and AbiliTec® identity linking technology to connect data to real people, powering data management solutions and enabling people-based marketing initiatives across both offline and digital channels.

Key Benefits

  • Identify Your Audience

    Consistently recognize and link individuals across multiple addresses and name representations available in the marketplace for a single view of the customer.

  • Target the Right Audience

    Create an omnichannel view of consumers and then activate your data across marketing platforms to engage audiences everywhere.

  • Fuel Exceptional Experiences

    Recognize consumers across touchpoints and provide relevant, helpful offers tailored to their unique interests, needs, and preferences.

  • Understand Omnichannel Impact

    Tie offline and digital data to measure the impact of your marketing spend on sales results.

Products and Services to Help You