skip to main content

Data Quality Services

Data Quality Services

Data Quality Services

Clean and Enhance Digital and Offline Data Globally

As people’s lives change over time marketers face the daunting challenge of keeping up. Acxiom Data Quality offers a suite of services to cleanse, standardise, and enhance your consumer contact data to enable you to deliver personalised experiences anywhere.

Improve Data Consistency
- Parse and standardise key identity-related components
- Consistency of the data improves all downstream processes
Correct Data Anomalies
- Correct erroneous data
- Flag remaining records with data content issues
Update Information and Fill in Gaps
- Identify and complete missing data components (such as Name and Address)
- Provide rich lifestyle and demographic enhancement data on 100% of PAF matched addresses
Reduce Costs
- Validate that contact points are reachable
- Suppress and flag deceased and goneaway records
Optimise Consumer View
- Enable optimised views of the consumer for marketing and other applications such as Master Data Management and Customer Data Platforms
Optimise Globally
- Available in the U.K and across specific global regions

Proven Results

Corrects on average more than 40 percent of missing or incorrect addresses
Identify duplicate records at address, household and individual level
Supplies new addresses for on average 30 percent of goneaways

Data Packages

Help you quickly find audiences for your digital campaigns through packages optimised for seasonal events, enthusiasts, and more.

Learn more
InfoBase

The most comprehensive source of consumer information in the UK offering insight and targeting on approximately 40 million individuals.

Learn more
Personicx

Simplifies audience creation by clustering UK households based on consumer behaviours and demographics.

Learn more

Contact Us to Get Started