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Effective Consumer Segmentation Made Easy

The complete spectrum of ways to segment audiences and find the right customers is quite wide – ranging from single-dimensional (e.g. geography) to deeply customised models. If you’re a marketer looking for a powerful tool, Personicx offers a fast, easy, and efficient way to utilise multi-dimensional segmentation to aid in personalising, analysing, and marketing to your best audiences.

Segmentation Types

Personicx groups individuals on behaviour and structures them using four key factors, namely Lifestage, Affluence, Digital activity and Age.